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Business-to-Business #2 - Conversion Secrets
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Part Two
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Part One of this Special Report is found at
http://www.FirstContactSecrets.com/blog. Look for post #38.
In Part One we looked at five ways to start improving your sales letter so it converts more visitors into customers, and puts more money in your bank.
Now - we dig a little
deeper ... and if you're going to have the distinct pleasure of being known as
The King of Conversion, you must master
all of these methods and techniques in
all 3 parts of this Special Report.
Here are five more ways to increase the results (conversion rate) of your sales letter and sales process:
6. Excellent, consistent follow-up.
You need
a system for follow-up. Typically, most folks use a 'smart' autoresponder for this. Using this tool, you can schedule certain messages to be sent out at certain frequencies, and through consistency and repetition turn more visitors into buyers.
7. Follow-up now.
There's no day like today to reward an interested visitor. Have a canned (pre-written) message to immediaely send to your visitors who want more information.
Now is best. Right now.
Do not make them wait.
8. Follow up tomorrow.
Yes - don't let them forget you. Your follow-ups are, in essence, another sales letter broken into chunks over time, mixed with a heavy dose of relevant content.
9. Follow up after three days.
You are now giving your visitors the exact content and information they were looking for when they first found you. You're proving you can be trusted,
and that you know what you're talking about.
10. Follow up in seven days.
Many smart folks say it takes between three and seven follow-ups to get someone to make a first purchase from you. The bottom line:
Who Cares? Follow up again and again until they buy (or get off your list.)
Follow up once a week with people using as many relevant sales and content messages as you can manage to put together (and your autoresponder service allows.)
In my AR series, after a certain number of messages, I try to get people to
unsubscribe.
Why?
Bottom Line - If they never buy anything - they have no value to you.
For
Part Three of this Special Report - click this link ...
http://free-targeted-traffic.blogspot.com/. Look for Tip #1.
© Chip Tarver
The B2B Relationship Pro
http://www.FirstContactSecrets.com/blog (new)
http://www.free-targeted-traffic.com/ (new)
http://www.smoky-mountain-gateway.com/ (brand new)
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